Business Development Representative (BDR)

Job Introduction

Firebrand Job Description

Job Title                     Business Development Representative (BDR)

Department                Firebrand Commercial

Location                     Germany (Home Office)

Additional details      This role is employed locally in Germany and focuses exclusively on DACH markets

Contract type             Permanent, Full-time, 6-month probation

Compensation           Base Salary: €30,000 – €40,000 (depending on experience and location)

Commission              Performance-based commission for qualified opportunities that convert into bookings
                                    (Details will be explained during the interview process)

Hours of work           37.5

Reporting lines          Sales Team Leader (GE)

Job Purpose

As a Business Development Representative (BDR), you play a key role in building Firebrand’s commercial pipeline in the DACH region. You are the first point of contact for prospective corporate clients and focus on outbound lead generation, qualification, and reactivation of existing relationships.

This is a top-of-funnel role with strong collaboration across Sales and Marketing. Your success is measured by the quality of opportunities you generate and hand over to Account Managers.

In addition to new business development, you will actively re-engage alumni, inactive customers, and historic prospects, helping to unlock additional growth potential across our portfolio of professional IT and technology training solutions.

Key Responsibilities

Lead Generation & Prospecting

• Research and identify target organisations and key decision-makers (HR, L&D, Talent, IT, Technology leadership)
• Build and maintain high-quality prospect lists using CRM systems, LinkedIn Sales Navigator, and other tools
• Focus on regional market specifics in DACH

Outbound Engagement

• Conduct structured outbound outreach via phone, email, and social channels
• Introduce Firebrand’s learning solutions and generate interest through a consultative approach
• Adapt messaging to local language, culture, and buying behaviour

Opportunity Qualification

• Qualify leads based on need, timing, budget, and strategic fit
• Book discovery calls with senior stakeholders, including C-level and economic buyers
• Hand over qualified opportunities to Account Managers via a defined process

Alumni & Account Reactivation

• Re-engage former clients, alumni, and inactive prospects
• Identify upsell and cross-sell opportunities in collaboration with Sales
• Support long-term relationship building and repeat business

Campaign Execution

• Work closely with Marketing on regional campaigns
• Follow up on inbound leads and campaign responses
• Support early-stage nurturing of prospects

CRM & Performance Management

• Maintain accurate and up-to-date records in the CRM
• Track activity and performance against agreed KPIs
• Continuously refine outreach strategies based on results and feedback

Market & Industry Awareness

• Stay informed about trends in IT, digital skills, and workforce development
• Understand the challenges faced by corporate clients in your region
• Use market insights to personalise outreach and positioning

Knowledge, Skills & Experience

Essential

• 0–2 years of experience in sales, business development, customer service, or lead generation
• Strong verbal and written communication skills
• Confidence with outbound calling and proactive outreach
• High level of organisation and time management
• Curiosity, resilience, and willingness to learn
• Professional and client-oriented mindset

Regional Language Requirements

• DACH: Fluent German (first language) and good English

Desirable

• Experience in B2B, technology, SaaS, education, or training environments
• Familiarity with CRM systems as Salesforce and LinkedIn Sales Navigator
• Interest in professional IT training, upskilling, or corporate learning

Values & Mindset

• Strong work ethic and ownership mentality
• Customer- and learner-centric thinking
• Team-oriented and collaborative
• Alignment with Firebrand’s vision and values
• Motivation to build a long-term career in sales

Development & Career Path

This role offers clear development opportunities into:

• Account Management
• Senior Business Development roles
• Commercial or regional sales positions

Structured onboarding, product training, and ongoing coaching are provided.