Marketing Automation Manager - Comms

Job Introduction

As Marketing Automation Manager – Communications, you will lead the development and execution of BPP’s digital communication strategy, delivering targeted, data-driven messaging across the customer lifecycle.

What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!

What you’ll be doing

Using Salesforce Marketing Cloud, you’ll design and manage automated journeys that enhance customer experience, drive engagement, and support business growth.

This role is ideal for a strategic communicator with hands-on experience in marketing automation, audience segmentation, and lifecycle messaging. You’ll collaborate across teams to ensure communications are timely, relevant, and aligned with business goals.

What we’re looking for
To be successful in this role you will need to have a proven track record in the following areas:

• Experience with Marketing Automation platforms such as Salesforce Marketing Cloud, Responsys, Marketo, or Emarsys
• Strong understanding of email marketing, lead generation, and inbound marketing best practices
• Basic proficiency in HTML/CSS
• Passion for digital marketing and CRM innovation
• Strong problem-solving skills and creative thinking
• Experience managing projects from concept to completion
• Ability to interpret and manipulate large datasets
• High attention to detail, accuracy, and persistence
• Commitment to thorough QA processes and efficient team resourcing

BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. 

BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.