Head of Content

Job Introduction

As our Head of Content, you are the driving force behind the vision, development, and execution of a unified content strategy across our portfolio of 11 education brands. You will create a content ecosystem that is audience-first and insight-led, reflecting the unique identity of each brand while ensuring consistency, quality, and impact across the group. You’ll shape the full spectrum of outputs, from long-form editorial and video to social, paid media, and UGC, leading a newly hired cross-functional team of content specialists. This role requires strategic rigour, a hands-on approach, and a deep creative instinct to craft compelling narratives that push our brands into fresh, unexpected spaces.

What you’ll be doing:

• Driving a Multi-Brand Content Strategy across a portfolio of education brands and audience mix, ensuring audience and channel relevance whilst being aligned to the group’s overarching goals.

• Build and lead a cross-functional team of channel and category-first content specialists from the ground up, owning the planning and delivery of content across socials, web, email, display and beyond
• Drive planning and execution across all content formats including long-form editorial and thought leadership, short form, email, paid media, UGC, videos, campaign assets and brand
• Champion Audience-First Thinking, using insight, data and KPIS and instinct to understand what different audiences need—from Gen Z students and international applicants to parents, educators, and B2B partners. Make sure content speaks their language and drives action.
• Lead our AI content agenda, identifying and implementing tools that improve how we create, review, distribute, and orchestrate content at scale.
• Set Editorial Standards and Governance
   Define tone of voice, style guides, and quality benchmarks across brands. Ensure consistency without compromising creativity. Be the gatekeeper of content excellence.
• Be the strategic glue that holds outputs together

• Work hand-in-hand with category and product marketing specialists, channel owners and insight teams to ensure content is integrated, impactful, and on brief.

• Drive Performance and Optimisation
   Set KPIs and use analytics to track what’s landing and what’s lagging. Optimise content for SEO, engagement, and conversion. Test, learn, and iterate relentlessly.

• Enable and Empower
   Build frameworks, toolkits, and playbooks that help internal teams and contributors create content that’s on-brand and on-point. Lead training, workshops, and content onboarding.

• Spot Opportunities for cross brand amplification 
   Stay ahead of trends, tech, and audience shifts. Identify new formats, platforms, and storytelling angles that give our brands a competitive edge, using performance data to refine strategy and ensure the best ideas travel across the whole portfolio.

• Fuel the funnel with content that drives awareness, engagement, and action across the entire customer journey.

• Know your audience inside out. You’ll dig deep into who they are, what they need, and how we can speak their language.

What we’re looking for
To be successful in this role you will need to have a proven track record in the following areas:

• Proven experience in a senior content marketing role, ideally within a similarly complex, regulated sector.
• A fire for content strategy with a belief in the power of digital storytelling to move hearts and numbers.
• A track record of leading content strategy for complex, multi-brand organisations.
• Leadership prowess. You know how to build, inspire, and get the best out of teams and external agencies, delivering the systems and processes that improve the quality and consistency of work produced at scale.
• A creative brain with a commercial edge. You can dream big and deliver bigger.
• A data-driven mindset. You love metrics, but you don’t let them kill the magic.
• A customer-obsessed approach. You dig into pain points and turn insights into action.
• The ability to rally cross-functional teams and get everyone pulling in the same direction.
• A deep understanding of channel-specific content. From long-form blogs to snappy social, from SEO to PPC.

BPP Education Group are proud to be a Disability Confident employer so if you need any reasonable adjustments for the interview process, please just let us know!

BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP’s safer recruitment practices

BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.