Martech Manager

Job Introduction

BPP, part of Lyceum Education Group are looking for a technically proficient and strategically minded MarTech Manager to lead the design, integration, and optimisation of BPP’s marketing technology ecosystem.

What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!

What you’ll be doing

Working within the Marketing Automation team, this role will ensure that technology, data, and automation combine seamlessly to power learner acquisition, engagement, and retention across the BPP Education Group portfolio.

The MarTech Manager will be responsible for building a scalable, efficient, and insight-driven marketing technology infrastructure that connects paid, owned, and earned channels. You will work cross-functionally with Marketing, Product, Data, and IT to ensure technology underpins measurable commercial growth and delivers a connected learner experience.

What we’re looking for
To be successful in this role you will need to have a proven track record in the following areas:

• Proven experience in marketing technology, marketing operations, or automation management.
• Proven track record implementing and integrating marketing technology platforms (e.g., Salesforce, Customer.io, HubSpot, Marketo, or similar).
• Strong understanding of marketing automation, CRM, tagging, and analytics tools (e.g., GA4, Tag Manager, Tableau, Looker Studio).
• Experience managing multi-channel data flows between paid, owned, and CRM systems.
• Excellent project management skills with experience leading technology rollouts.
• Knowledge of data privacy legislation (GDPR, CCPA) and its implications for marketing.
• Analytical mindset with the ability to translate data into actionable insights.
• Degree in Marketing, Business, or a related field (Master’s desirable).

As a Disability Confident employer, BPP is committed to providing reasonable adjustments throughout the interview process. Candidates are encouraged to share any adjustment requirements ahead of interview so these can be considered and accommodated.

BPP part of Lyceum Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP safer recruitment practices

 BPP part of Lyceum Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.